These segments were assessed as lucrative market segments in terms of profitability, growth, growth potential and size. Other factors such as competition and risk factors were also assessed. However, all the above mentioned competitors do not offer Conference facilities - this will work in favor of Extravagant Luxury Bed and Breakfast.
Has an award winning restaurant. Sells produce in local grocery stores. Does not focus on one specific market, it specializes in too many different avenues to compete effectively in the hospitality industry.
Has a day spa with a selection of beauty treatments.
They are very expensive and cater mainly for women who makes it a destination, rather than an over-night option. Strategy and Implementation Summary With the right exposure, we believe that we can gain a significant amount of market share in the Bloemfontein hospitality sector.
In addition, WheretoStay has developed exclusive relationships with other destination websites. It is much less expensive, yet more comprehensive that traditional marketing.
It is also extremely effective, since we target our marketing efforts on customers who are looking for accommodation, rather than traditional advertising, where the target is usually uninterested. Competitive Edge We start with a critical competitive edge: All reservations will be handled by Mr.
Repeat customers will have the privilege of priority reservations during the high season. Sales Forecast Our sales forecast is based on the historical industry trend of Bloemfontein and the following rates an occupancy assumptions: Please insert a realistic sales forecast here.
Personnel Plan As mentioned above, Mr. Rosevenor will reside on the property while performing necessary day-to-day management tasks. Marsh, is currently employed in Johannesburg, but will retire in September and will relocate to Bloemfontein.
Since he will reside off the property, his total planned compensation is higher than that of Mr. Click here to download a Cash Flow template.Business Plan of Annabelle's Bed & Breakfast. Company Ownership. The Annabelle's Bed & Breakfast will be a partnership, equally owned by .
Before you even think about opening a bed and breakfast, you need to plan ahead.
Planning is essential before you set up your business. If you have a clear roadmap of what to do in certain situations along the way, you make your life a lot easier when you’re running your bed and breakfast. The bed and breakfast business plan includes the features and service that Coach House Bed and Breakfast is known for: pralines, personal CD players, in every room, and cheese and wine platters.
Other services will include catering for office parties, weddings, holiday parties, and other gatherings. Business Plan of Annabelle's Bed & Breakfast.
Company Ownership. The Annabelle's Bed & Breakfast will be a partnership, equally owned by Johan Rosevenor and Graig Marsh.
Extravagant Luxury Bed and Breakfast will segment the market and employ a customer centric marketing strategy that will focus on large group clients emanating from both local and international markets.
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